컨텍스트 비디오 데이터

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개요

업계 표준 비디오 데이터 및 ID로 CTV 문맥 광고 강화

With smart TV and device penetration higher than ever and viewers spending more time watching streaming video, marketers are increasingly shifting ad spend to CTV. However, to achieve higher ROI from CTV programmatic advertising, both media buyers and sellers are seeking better ad targeting and more transparency.

Gracenote’s standardized, in-depth TV and movie metadata and content IDs allow media buyers and sellers to reach CTV audiences at the content-level at scale. Gracenote, the leading global metadata provider powering video content discovery across the entertainment ecosystem, is now helping unlock more value through contextual video advertising.

Gracenote’s content IDs and normalized descriptive data, including genre classifications, program type, parental ratings and advisories enable refined targeting and content exclusions without limiting scale. A brand seeking to reach sports enthusiasts can align ad placements not only with live sports programming, but also other sports-related content including sports documentaries and movies with sports-centric storylines.

Use cases

광고주와 퍼블리셔가 문맥 광고를 강화할 수 있도록 지원

광고주

Drive ROI with contextually targeted advertising
Gain efficiencies by better understanding and managing the content where your ads are placed, targeting relevant programming.

Ensure better brand suitability
Target programs that align with your brand values and identify programming to exclude.

Heighten CTV transparency and controls
Better understand reach of your CTV ad investments with bidding transparency and more robust pre- and post-campaign reporting analytics at the video content category level.

게시자

Expand targetable inventory
Help reach target audiences by using multiple contextual targeting advertising categories for the same programming.

Increase revenue Revenue lift
Raise the value of your inventory, increase fill rates and drive higher CPMs across your content catalog.

Heighten CTV transparency and controls
Deliver bidding transparency and more robust pre- and post-campaign reporting analytics at the category level.

Support Private Marketplaces (PMPs)
Enable the creation of contextual CTV PMPs as well as IAB contextual segments.